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| Yurope is an Internet
Presence and Content Provider located in the Silicon Valley, California, USA, with
representatives and contacts in Southern European countries. Yurope's history reaches back
before the times of the Internet, when we were a Fidonet bulletin board system. Yurope was
the first site on the Internet dedicated solely to the South European, South Slavic
topics.Founded in 1993 in San Francisco, California, USA as Yurope BBS by Miroslav Dragojevic. Moved to Cupertino, CA in 1994 and changed name
to Yurope on-line communications. Registered domain "yurope.com" in June '94 and
started providing Internet services (mail, HTTP, FTP). Today, Yurope is multi-homed and a host to
many virtual domains: non-profit organizations, businesses, daily newspapers, magazines
and individuals.
Yurope is not affiliated
with any philanthropic organization present in former Yugoslavia, and is independent of
any political party or agenda.
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| Since its inception Yurope
has been dedicated to providing up-to-date, pertinent and quality information to its
audience. Following market trends throughout the years, Yurope has never given up its idea
(the idea of the Internet as a medium, if you will) of providing dynamic, interactive
information, in many cases changing daily. Because Yurope is dedicated to providing
content to an audience which may be remote to the source of information, Yurope has gained
natural popularity in growing professional immigrant communities in United States, Canada,
Australia and New Zealand. Besides providing information, in many ways Yurope is a forum, a
place to be and find others with shared interests and similar backgrounds. Because of all
this it is our estimate that retention rate for Yurope visitors is well over 50%, i.e. of
all the surfers who hit on a Yurope page, about two out of three will come back. This
percentage is about twice the percentage of an average web site.
Yurope is listed with all
major search engines and directories on the Internet, and has won many Web awards.
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| Besides transfer logs,
Yurope has analyzed its demographics using varying other methods, such as Netscape
Persistent Cookies, site registration, surveying and e-mail statistics. Most traffic to Yurope comes from
computers located within United States and Canada (58%). About one third of traffic is
from western European countries such as Germany, UK, Sweden and also Australia and New
Zealand. The rest (about 10%) is from former Yugoslavia countries (Yugoslavia, Croatia,
Slovenia, Bosnia). Occasional visitors from other parts of the world round the global
reach of Yurope's projects.
A solid 50% of Yurope's
visitors are accessing the Internet through commercial domains (.com, .co.uk, .co.yu,
etc.) They are mostly professionals accessing the site from their places of employment
(about two-thirds of 50%) and the rest are accessing from commercial dial-up Internet
providers (AOL, CompuServe, Netcom and the like). Educational (.edu, .ac.uk, .ac.yu, etc.)
domains are represented with about 30% . Government and non-profit organizations comprise
the rest of the regular Yurope visitors.
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| Yurope is an advertising agent for all its web hosting clients. Yurope gets about 120,000 hits every
day from three to four thousand surfers, a fantastic ratio of eight pages visited per
customer. Click through rates for advertisers on Yurope (up to 70% in some cases!) tend to
be much higher than the industry standard (around 20%). This may be attributed to several
factors. Yurope is very rich with content and provides accurate and timely information.
Please contact marketing@yurope.com for further details. If you
are not sure how to best utilize Yurope in your marketing efforts, simply send us
information about your company and our marketing consultants will create a proposal for
you that will focus your marketing efforts to the group most likely to be interested in
your products, services or information.
Yurope is a leader for
marketers interested in the South European audience
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